Posts Categorized: PPCChat

Communicating with clients can get tricky when ad platforms run into issues. How do experts spot when something’s gone wrong? How do PPCers keep track of ongoing problems, and what tips do they follow to manage them smoothly? These questions and more were explored by host Julie F. Bacchini in this week’s PPCChat session.

PPC professionals have been talking a lot about AI lately, but the news and announcements just keep coming. To stay prepared and safeguard the role of PPC experts, today’s PPCChat host, Julie F. Bacchini, asked the community for their thoughts. She explored whether AI could take over some—or even all—PPC responsibilities in the near future,… Read more »

This week’s PPCChat was an open-format discussion where host Julie F Bacchini invited experts to share their biggest wishes for ad platforms, as well as their experiences and challenges when job hunting in PPC.

During this week’s PPCChat session, host Julie F. Bacchini led a discussion on “Getting the Support You Need,” exploring both platform support and the value of professional help. The conversation felt particularly timely following recent news that Google Ads now requires advertisers to authorize Google reps to make changes to their accounts before they can… Read more »

This week’s PPCChat focused on the big question: “What does advertising really look like today?” Experts shared their views on the current state of the industry, what feels most unpredictable or challenging right now, and what concerns are top of mind for PPC professionals. Host Julie F. Bacchini guided the conversation, digging into these questions… Read more »