Posts Categorized: PPCChat

Here is the screencap of this week’s PPCChat session, where host Julie F Bacchini discussed first-party data, the biggest challenges for the clients when it comes to first-party data, and what experts’ hopes are for first-party data in PPC in the future.

During this week’s PPCChat session, host Julie F Bacchini asked experts for their insights on advertising on Google and Meta, as well as which alternative platforms they find most interesting and which ones they would discourage advertising on.

Frequent platform updates, major global events, and industry shifts can create significant stress and mental health challenges for digital advertisers. In such times, where do they seek support? Do they take proactive steps to safeguard their mental well-being? Have they discovered new strategies to maintain balance in their work and personal lives? These questions, among… Read more »

This week’s PPCChat session was insightful. Host Julie F Bacchini explored how to manage unrealistic performance expectations, strategies for maintaining results on reduced budgets, and ways to navigate tough conversations in reporting.

This week’s discussion was inspired by a Digiday article exploring the importance of shifting search habits for advertisers. Here’s a recap of the session, hosted by Julie F Bacchini.