Posts Categorized: PPCChat

The past few weeks have brought big changes to PPC, from OpenAI testing ads and Meta launching ads on Threads to TikTok moving toward a US spinoff. Host Julie F Bacchini unpacked how PPC pros feel about ads coming to ChatGPT, the TikTok shake-up, and which platforms truly fit their brands.

In this week’s PPCChat discussion, host Julie F. Bacchini invited industry experts to reflect on the PPC practices they’ve already had to move away from in recent years. The conversation also looked ahead—exploring what PPC professionals may need to unlearn as they head into 2026 and beyond.

During this week’s PPCChat session, host Julie F Bacchini was delighted to welcome Navah Hopkins of Microsoft Ads to answer PPCers questions and share insights on the hidden gems in Microsoft Ads.

During this week’s PPCChat, industry experts shared their perspectives on how PPC evolved in 2025, what changes are likely on the horizon in 2026, and which upcoming developments feel both exciting and concerning. Below is a screencap from the discussion hosted by Julie F. Bacchini.

Julie F Bacchini hosted this week’s PPCChat, welcoming Ginny Marvin to the conversation to answer Google Ads questions from PPC experts.