Posts Categorized: PPCChat

AI is changing PPC, but how much should marketers trust AI-generated recommendations? In a recent PPCChat discussion hosted by Julie F Bacchini experts shared their experiences, highlighting the importance of human judgment, context, and experience when using AI for PPC.

This week’s PPCChat focused on the lessons PPC experts wish they had learned earlier, covering client and stakeholder communication, PPC career decisions, account management, and valuable insights gained through experience. Here is the screencap of the discussion hosted by Julie F Bacchini.

This week’s PPCChat centered on two major Google Ads announcements: changes to how limited-budget campaigns using Target CPA will behave, and the integration of Local Service Ads (LSA) into Performance Max. Industry experts shared their initial reactions, discussed how these updates could impact campaign performance and advertiser control, outlined the account changes they’re planning, and… Read more »

This week’s PPCChat discussion focused on what experts are optimising in PPC. Does optimization vary by platforms or clients? Have their targeting strategies changed in the last year? Is AI playing a role in your optimizing or targeting strategy? Host Julie F Bacchini sought answers to these questions and more.

This week’s PPCChat, hosted by Julie F. Bacchini, was inspired by Google Ads’ latest update to how limited budgets are communicated. The discussion explored how PPC experts explain these changes to their clients and which advertising platforms do the best job of communicating product updates and feature changes.