Posts Categorized: PPCChat

During this week’s PPCChat session, host Julie F Bacchin and other PPC experts shared their predictions on attribution, conversion tracking, reporting, and YouTube advertising ahead of Google Marketing Live 2026, scheduled for May 20, 2026.

During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the need for regular scaling for clients and stakeholders, some of the hardest parts about scaling in PPC, platforms’ role in making scaling easier and whether it varies by platform or industry.

During this week’s PPCChat session, host Jyll Saskin Gales discussed changes, features and improvements experts like to see in Google Ads this year.

In this week’s PPCChat discussion, Julie F. Bacchini explored experts’ educational backgrounds, how they began their careers in PPC, and the best advice they would give to someone just starting out in the industry.

This week’s PPCChat discussion was a lively one. Host Julie F. Bacchini sought PPCers’ views on an old-school PPC practice and strategy, what a new-school PPC practice or strategy marketers swear by and what experts’ hottest “old school” vs. “new school” PPC take?