PPCChat | Staying Sane in PPC | 14th December 2021

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Mental health is important to each one of us and PPCers are no different. During this week’s PPCChat session, host Julie F Bacchini found out the biggest mental health challenges experts face in PPC, what do they try to get through the tough time, have PPCers found any helpful resources for staying sane in PPC… Read more »

PPCChat | MER vs. ROAS | 7th December 2021

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Greetings Happy Readers! This week’s PPCChat session was hosted by Julie F Bacchini & guest host William Harris. Experts expressed their views on MER ((media efficiency ratio) and ROAS, are they currently tracking MER and/or ROAS in their accounts, what are their biggest challenges when it comes to tracking and more.

PPCChat | If Platforms Had Honest Tag Lines | 23rd November 2021

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Greetings, Happy Readers! This week’s PPCChat session was an interesting one. Experts discussed the most honest tag lines for all PPC platforms, including Google Ads, Facebook, Microsoft Advertising, LinkedIn, Twitter, and others. Here is the screencap of the discussion which was hosted by Julie F Bacchini.