PPCChat | YouTube Advertising | 14th July 2020

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This week’s PPCChat session welcomed guest host @coryhenke who discussed the advantages of testing videos on YouTube, The biggest hurdle to test the budget for YouTube, Best ways to evaluate a YouTube campaign with minimal conversion volume and more.

PPCChat | Positioning & PPC | 7th July 2020

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This week’s PPCChat session was addressed by guest host @aprildunford. It was a learning session for all PPC experts. It drew everyone’s attention to the meaning of the term “Positioning” in the PPC space, Use of storytelling as a tool, and much more.

PPCChat | Local PPC | 30th June 2020

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Guest host @markkennedysem talked about Local PPC in this week’s PPCChat session. He sought PPC experts’ views on the ways they are using ads for local campaigns, Strategies for ad extensions, How aggressive they are with local landing pages & adding negative locations, and more.

PPCChat | Ad Extensions | 16th June 2020

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In this week’s PPCChat, host markkennedysem sought PPCers views on the go-to-ad extension, What extensions do they rarely use, What are the ways experts are utilizing ad extensions and more.