Posts Categorized: PPCChat

Greetings Readers! In this week’s PPCChat, host Julie F Bacchini was joined by Marc Poirier who sought experts’ views on programmatic advertising and its challenges or frustrations. Marc also answered PPCers questions regarding the best use cases for programmatic for Google advertisers, the difference between traditional PPC and Programmatic advertising, and more

Greetings Readers! This week’s PPCChat discussion was a lively one. Ginny Marvin has joined host Julie F Bacchini to answer PPCers’ queries about Performance Max and its features like automated bid strategy, removing certain info from headlines, etc. Apart from PMax, content targeting changes in YouTube, targeting issues in Google ads, and more were also… Read more »

Greetings Readers! Here is the complete recap of this week’s PPCChat session which was based on Meta & TikTok ads and importance of these creative strategies for Q4. This week’s discussion was handlled by Julie F Bacchini & guest host Courtney Alexander.

Hello Happy Readers! The competitive analysis provides you with a more thorough picture of the PPC environment surrounding your products or services. But do PPCers do this for their clients? Do they use any tools while performing the competitive analysis? what is their biggest challenge competitively? All these and more questions were answered in this… Read more »

Greetings Happy Readers! Hosted by Julie F Bacchini, this week’s PPCChat session was based on the announcements at Google’s Search on 22 event last week and what this announcement means for PPC.