Guest host Simon Mathonnet from Unbounce sought PPCers views on the techniques or tools they are using for optimization apart from A/B tests, what factors do they take into account while optimizing, what types of campaigns do they generally use landing pages for, and more.
Posts Categorized: PPCChat
PPCChat | Where Is Google Ads Headed? | 1st December 2020
Julie F Bacchini addressed this week’s PPCChat session where experts expressed their views on the impact of auto-applied recommendations on their accounts, their thoughts on any other changes that occurred in Google ads, expectations from Google Ads in the near future, and more.
PPCChat | Topics Which Bring Strong Position | 24th November 2020
Julie F Bacchini has hosted this week’s PPCChat session. It was a fun chat where she has asked experts’ opinions on some of the topics which hold a strong position in the PPC industry.
PPCChat | All About Google Analytics 4 | 17th November 2020
In this week’s PPCChat session, guest host Krista Seiden focused on Google Analytics 4. Experts expressed their views on implementing GA4, Any aspects of GA4 which excites them, The difference between GA4 & the one they are using now, and more.
PPCChat | Targeting & Audience Assumptions | 10th November 2020
Julie F Bacchini hosted this week’s PPCChat session where she asked experts view on Audience Targeting, Are they doing retargeting based on assumptions or facts, What is the worst audience assumption they had to deal with, and more.