Posts Categorized: PPCChat

During this week’s PPCChat session, host Julie F Bacchini gathered expert perspectives on brand vs. competitor keywords. Do they generally advise clients/brands to advertise on their brand terms? And do they separate brand term advertising in your reporting?

In this week’s PPCChat, host Julie F. Bacchini asked experts to share their views on PPC best practices, the worst and best advice they’ve heard, and the strategies they personally follow.

Here is the screencap of this week’s ppcchat session, which was hosted by  Julie F Bacchini.

Communicating with clients can get tricky when ad platforms run into issues. How do experts spot when something’s gone wrong? How do PPCers keep track of ongoing problems, and what tips do they follow to manage them smoothly? These questions and more were explored by host Julie F. Bacchini in this week’s PPCChat session.

PPC professionals have been talking a lot about AI lately, but the news and announcements just keep coming. To stay prepared and safeguard the role of PPC experts, today’s PPCChat host, Julie F. Bacchini, asked the community for their thoughts. She explored whether AI could take over some—or even all—PPC responsibilities in the near future,… Read more »