Google’s Analytics was not behind in making some improvements to their platform. Here is a look at some of the top enhancements made by GA and what role they would play in making businesses stay more informed.
Updates Made to Data Studio
Data Studio, reporting tool , earlier restricted to only 5 reports has been made available for free with unlimited reports to help businesses get value from it. Later Google made the announcement of Data Studio being opened for 180+ countries, giving more business the opportunity to access data and create customizable reports,
With Search Console connector users can access their data on the Data Studio platform, create reports out of it and share it for further intervention. The new Data Control helped users view their data easily in Data Studio.
There were other feature updates made to the Data Studio listed down here:
- Data Studio: Richer Visualizations and Analytical Functions
- Google Data Studio: New Feature Roundup
- Google Data Studio: quicker and broader access to data
Google Optimize
Post its launch last year, Google Optimize – a feature to help businesses A/B test their websites and take necessary action, and Google Optimize 360 were made accessible to everyone
Later at Google Marketing Next Google Optimize was integrated with AdWords, making it easy for advertisers to optimize the landing pages their ads takes the users to.
Updates to Google Analytics Account
Earlier this year, Google introduced enhancements to their Analytics platform, that intended to help business develop deeper understanding of the user. This included an improved and new home page and a new ‘Discover’ page with the latest products and services useful for the Analytics account.
Later, in November, they announced a round of improvements to help businesses easily manage their Analytics account.
Machine Learning and Google Attribution
To help marketers measure the impact of their marketing activities across devices and channels, Google Attribution was announced during the Google Marketing Next event. With this change, last-click attribution that missed out measuring the impact of most marketing touch points was covered up.
Following this change, the Attribution was moved from beta stage and made available to more advertisers.
Support to AMP
With Accelerated Mobile Pages being adopted to give an optimized customer experience, Google Analytics introduced enhancements to help understand how customers are engaging with your website across AMP and non-AMP pages.
Related Links:
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.