Hero Conf 2016 Philadelphia – Session Presentations

The latest Hero Conf session was held at Philadelphia from 25th April to 27th April. If you missed any of the sessions or didn’t get a chance to attend the conference, then here is a list of presentation given by PPC experts.

1. Killer Custom Adwords Script Applications, Detailed by Steve Hammer

There key uses of AdWords scripts, one at the MCC level and other is to integrate the automated feed data. Learn how to migrate to a script to MCC level and more in this presentation.

2. Advanced: Excel by Amy Bishop

Learn how to use Excel effectively to manage your PPC campaigns. know which formulas work for you, automate daily tasks and more discussed in this presentation.

3. Unlock Your PPC Team’s Potential with Greater Accountability by Andrew Miller

Improve communication and results from your team members with the tips shared in this presentation. Learn how to make your team more accountable and make them more productive.

4. Make Your Ad The Superhero by Matt Umbro

Writing effective ad copies is a challenge especially with the competition around. Learn how you can wow your audience and improve your CTR, reduce your CPC and get a good quality score. All discussed in this presentation.

5. Advanced Bidding in 2016 by Chris Haleua

Staying on top of bid optimization is a key goal for PPCers. This presentation discusses the things you must do before investing in any optimization tool, manual bid patters and staying ahead of competition with your bidding strategy.

6. Next Best Dollar Strategy for PPC Accounts by Aaron Levy

Explore the keyword structure that helps in sustaining success and maximizing returns on efforts. Learn how to meet customer queries with limited keywords that yet maximize the effectiveness of your data.

7. The PPC Essentials for Successful Lead Generation by Sahil Jain

Learn about the PPC strategies that can help drive leads, create valuable content, optimize landing page, implementing conversion tracking and ad targeting to optimize your campaign performance.

8. Advanced International PPC – One Size Doesn’t Fit All by Maddie Cary
This presentation explores International PPC, international consumers and how you can go about creating an effective international campaign. Learn the tried and tested tips and tricks learned from the top 10 markets around the world.

9. Let’s Get Visual, Visual! Turning Auction Insights Into Actionable Data by Maddie Cary

Learn how to transform complex auction data to visually appealing and actionable graphs along with the steps to drive better PPC performance by identifying what competitors are doing.

10. How Hollywood Got Display Advertising All Wrong by John Lee

In this presentation learn about display advertising, from programmatic display to the targeting strategies for Gmail ads, from dynamic ads  and how text ads work on the display network.

11. Exploding B2B Conversion Rates with Hypertargeting and LinkedIn by AJ Wilcox

How B2B PPC differs from B2C is the focus area of this presentation. Further learn the LinkedIn PPC tricks and how to use retargeting of your LinkedIn targeting to get the results.

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