Welcome to this week’s PPC News recap! 7 Tips for lowering Customer Acquisition Costs on Facebook, How to manage Led Gen forms in LinkedIn, 3 dangers of PPC best practices, Top Google Ads announcements in 2019 and more.
This year was filled with major updates made by Microsoft Advertising. One of the biggest change was updating their paid search platform name from Bing Ads to Microsoft Ads. This and many more of such important updates mentioned in this annual roundup for this year.
Here is a quick recap of top PPC posts that were trending in the month of November. Announcement from Amazon regarding TAG, Google Ads Editor v1.2, The New Merchant Center interface, Facebook’s announcement to replace several metrics, The launch of Nielsen TV Data in Reach Planner, New brand safety controls for advertisers and more.
Hosted by Julie F Bacchini, this week’s PPCChat session has shed light on PPC Testing & Experiments, Are they easier or harder to execute, What budget to request for a particular test/experiment, How to decide on things to test/experiment within the accounts and more.
In PPCChat sessions, experts share their views on important topics such as Remarketing, Geographic Targeting, Attribution models, Artificial Intelligence, Microsoft Advertising and other topics that were trending in 2019. Get expert insights from these discussions and explore the opportunities as revealed in all these chats.
