Sharing difficult truths about clients’ PPC accounts/businesses can be tough, but it’s a necessary challenge for experts in their PPC careers. Do they find it uncomfortable to tell clients hard truths? what tips do the experts have for the inexperienced once? These and more questions were answered during this week’s PPCChat session which was hosted by Julie F Bacchini.
Read more »The topic for this week’s PPCChat session was “Reimagining PPC” where host Julie F Bacchini sought experts’ views on the most impactful changes in PPC, services offered by PPCers recently and the biggest worries or concerns about working in PPC over the next 10 years.
Read more »Host Julie F Bacchini continued the client theme from last week. While the previous PPCChat session centred on terminating client relationships, the focus this week shifted to how professionals strive to align themselves with favourable clients. The conversation explored identifying red flags when engaging with potential clients, recognizing deal breakers, and more.
Read more »For marketing professionals managing extensive campaigns and ad groups, accurately attributing traffic sources can be a complex challenge. This blog post explores a valuable technique: bulk adding campaign and ad group names as custom parameters, that will help you gain immediate efficiency and unlock deeper data insights to optimize your campaigns. In this post, we discuss the fundamental steps that will help you gain control over campaign performance, make strategic decisions, and effectively maximize outcomes.
Read more »Firing clients can be a very anxiety-inducing topic and many experts face this in their PPC journey. During this week’s PPCChat discussion, host Julie F Bacchini found out the circumstances due to which PPCers had to fire a client, what was client’s reaction, what was the hardest part of firing a client and more.
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