Dominating the ever-evolving Amazon marketplace requires constant adaptation and keen awareness of your competitors’ maneuvers. Understanding their strategies isn’t just about copying – it’s about uncovering your own blind spots and identifying areas for improvement. This allows you to strategically level up, close the gap, and fight for top rankings with greater confidence.
Read more »During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on changes in PPC testing in the last few years, how they approach testing and what they test most frequently – keyword or audience targeting, ad copy, images, etc
Read more »From the end of third-party cookies to navigating PMax strategies and client quries, host Julie F Bacchini tackled it all in this week’s PPCChat, providing expert insights and solutions.
Read more »The landscape of digital marketing is evolving, with paid search, paid social, and artificial intelligence playing vital roles. Marketers now depend on the synergy of these elements for effective, targeted, and data-driven strategies as technology progresses. Here are the notable highlights of key features and updates that were trending in the year 2023.
Read more »Here is the screencap of the entire session of this week’s PPCChat where host Julie F Bacchini discussed experts’ plans for PPC in 2024.
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