Google updates the daily budget usage, Bing Ads introduces DSA for select advertisers, learn about segmenting your shopping campaigns to improve ROAS, tips to help drive business from Facebook Messenger and more in this week’s PPC News recap.
[ This post has been updated on 7th July 2020 with the latest images as per the new Google Ads Interface. ]
Google Ads and Keywords go hand-in-hand. Your targeting is incomplete without selecting the right set of keywords to bid for. So, here is a short post on how you can find your prospect keywords to bid on when you start with a new campaign and in the longer run.
The quarter 3 saw updates and improvements by Bing Ads and AdWords, made on existing features as well as launch of new options to make advertiser’s PPC task more simplified. Here is a recap of the top news from this quarter.
Bing Ads announces news tracking parameter for your ad extensions and location, updates the interface with new landing page testing option and Upgraded URL filters. On the other hand, AdWords announced new tools to help advertisers with their YouTube campaigns. This and and more ppc posts covered in this week’s recap of Weekly PPC News.
With 20% of conversions falling as a result of slow loading landing pages, Google has sought a solution to offer customers with a positive landing page experience. Introduced first for Google search results in the year 2016, AMP (Accelerated Mobile Page) was recently announced to soon be available for search text ads.
