Optimize your campaign performance this holiday season with useful tips from experts, Bing shopping campaigns made available to advertisers in Canada and India, fix your disapproved ads with handy actionable steps, useful script to control your AdWords budget and more in this Week’s PPC News recap.
In the third series of SEM Insider Insight presented by Bing Ads, Frances Donegan-Ryan hosted the session with Maddie Cary (Director Paid Search, Point It) where they discussed about the tips and tricks to make yourself successful in the paid search industry.
Missed out on top PPC posts published in the month of October? Here’s a quick recap of what was trending. Merkle released its Q3 Digital Marketing Report, AdWords introduced ‘Days of Conversion’ segment, DSA available in Bing Ads Editor, AdWords announces changes to daily ad spend and more news covered in this month’s recap of Top PPC News.
With Target CPA bidding strategy advertisers can shift focus on driving more conversions. Basis historical conversion data and the Target CPA specified by the advertiser, AdWords determines through its algorithm which click has more chances of converting.
Merkle released its Q3 Digital Marketing Report, new tools introduced by Facebook, AdWords to unfold new innovations to meet customer expectations during the holiday season, putting Lead Gen Forms to practice, why audience led marketing approach is important and more in this Week’s PPC News recap.
