[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
[Update as on 18 October, 2019] – Target Outranking Share and Target Search Page Location bidding strategies have been discontinued from June, 2019.
Google AdWords updated its targeting by removing the option to target universities and airports, learn about the 5 stages that your PPC account progresses to, study the analysis drawn from a study conducted on 612 AdWords ads to determine the constituents of creating a good ad. All this and more in this Week’s PPC News.
A year back, Google announced their new ad format, Expanded Text Ads. Following that announcement, we launched the Expanded Text Ad Preview Tool to help advertisers create ads in the new format, share the ads and review it.
AdWords Experiments helps advertisers do Campaign A/B testing without making changes to the original campaign. If you have tried it out, then you know the perks of it. But there are a couple of aspects unknown yet important to know, for successful execution.
