The recent Bing Ads Quarterly API Call was held in the month of January. The team made a series of improvements and updates that have or will soon be launched in the Bing’s API interface. Some of the announcements made were around Ad Extension Scheduling, In market and custom audiences, price extension, multi-account management and more.
This week’s recap of ppc news covers google’s announcement of updating call ads, Facebook audience targeting, AdWords testing tools to put into practice, improvements made by Bing to simplify creating Expanded Text Ads and more.
Learn about improving your Facebook targeting, encrypting email ids for Customer Match, possibility of a second description in Expanded Text Ads, optimizing Bing Native ads and more in this week’s PPC news recap.
Here is a this week’s edition of Weekly PPC News which covers the new Remarketing exclusion feature from Bing Ads, tips to level up retargeting, how ETA performed, using audience data for your search ads and more.
PPC Audit is a key task for advertisers. To withstand the competitive winds, advertisers must not only optimize Google Ads account (auditing campaign settings, ad copy, keywords, targeting, etc.) but also audit the competitive landscape.
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