Greetings Happy Readers! Host Julie F Bacchini and guest host Akvile DeFazio discussed the benefits of advertising during Q5, the tools PPCers use for motivating ideas for campaigns and marketing in Q5. how have their paid social efforts gone so far and more during this week’s PPCChat session.
Read more »Greetings Readers! Here is a recap of this week’s PPCChat session. The session was hosted by Julie F Bacchini who discussed the topic “What We Are Thankful for in PPC” today.
Read more »A year ago, we examined close variant data to see the effect it had on Google Search Ads’ overall performance. We were able to conclude that adding the close variants had a substantial influence on CPA and contributed to shelling out a sizable portion of the advertising cost.
Read more »Greetings Readers! Hosted by Julie F Bacchini, this week’s PPCChat session was focused on the recent news of mass layoffs in tech companies like Twitter, Meta etc, what challenges PPC experts are facing, have they seen any impacts on platforms on which they are managing advertising and more.
Read more »The Flywheel effect on PPC growth is based on the idea that there are some key elements in paid search, which if focused on for a period of time, gains momentum and creates a suitable environment for your campaign to grow.
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