If there’s one thing we can count on, it’s that Google Ads will keep us on our toes at all times. Google announced in August 2021, that RSAs would be the default ad type by June 2022. Now, it has gone through another change and this time, it is ad customizers.
Read more »Welcome readers to another round of PPCChat recap. This week’s topic of discussion was Brand Safety. During the session, host Julie F Bacchini sought experts’ views on the term Brand Safety, does brand safety concern their clients, have they experienced an increase in awareness with regards to brand safety, and more.
Read more »Greetings Happy Readers! In this week’s PPCChat session, host Amalia Fowler sought experts views on the leadership role in PPC, what vlue helps them in their career, who has influnced their journey in PPC and more.
Read more »Responsive Search Ads has already become the default ad format for your search ads since February 2021. This ad format offers advertisers with the option to add multiple assets. But with that multitude comes a limit, assigned to the number of RSAs per ad group. We will address that in this post.
Read more »Ad extensions for Google Ads enable you to display information that is important to your business and that you want to highlight. So, no doubt that it has now become an important component of your Ad. But that’s not it! You must also evaluate the effectiveness of your sitelinks.
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