Greetings Readers! During this week’s PPCChat session, PPCers shared their experiences with Performance Max, did they find PMax performed differently for e-comm and lead gen?, did they face any challenges while setting up PMax? and more. Here is the screencap of the entire discussion which was hosted by Julie F Bacchini and guest host Menachem Ani.
Read more »Greetings Readers! During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on their clients and stakeholders, do clients ask a lot of questions? do PPCers encourage them by satisfying their queries? and more.
Read more »We have updated this post: Negative keywords are no longer just a periodic cleanup tactic—they now play a key role in shaping and controlling traffic. For a more current, strategic approach to using negatives beyond filtering, read: “Negative Keywords in Google Ads (2026): Are You Using Them to Filter Traffic or Control It?”
Read more »Missed out on the crucial changes and announcements from the leading PPC platforms? This is a brief summary of what was popular in the month of February. The roundup for this month is intended to provide you with some useful information.
Read more »Greetings Readers! During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the functionalities of Google Analytics 4, have they found any resources which can help them to use GA4 properly? are they finding it difficult to collect the data? and more.
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