Welcome Happy Readers! This week, Facebook and Instagram have faced global outage, and experts saw a slight impact on their campaigns and reporting. So this week’s PPCChat session sought professionals’ views regarding this outage, how were they impacted, what is their biggest challenge when it comes to diversification in PPC planning and strategy, and more. Hosted by Julie F Bacchini, here is the screencap of the discussion.

Google has made two announcements lately. The first one is about Keyword Matching & the second one is regarding all ad accounts being migrated to data-driven attribution (DDA). This week’s PPCChat discussion was based on these two announcements. PPCers expressed their reactions to these two announcements, do these announcements change their thinking about attribution for Google Ads campaigns & more. Hosted by Julie F Bacchini, here is a screencap of this week’s PPCChat session.

This week’s PPCChat session was focused on Google’s recent announcement where they talked about combining standard Display and Smart Display campaign types into one option. Host Julie F Bacchini sought experts’ views regarding this announcement, what are their thoughts on display advertising in general, what challenges are they facing in display advertising, and more.