Behaving ethically is one of the important aspects of paid search. This week’s session was focused on the same. Host Julie F Bacchini sought experts’ views on the biggest ethical gray areas in PPC, how do they handle clients in this regard, have PPCers ever faced an ethical dilemma in their PPC career, and more.
Read more »Ginny Marvin was invited by host Julie F Bacchini to join this week’s PPCChat session where Ginny helped PPCers to find answers to most of the announcements & updates made in the Google Marketing Livestream event which was held on May 27th, 2021.
Read more »Welcome to the PPC News edition for the month of May 2021. This month, Google has held its Marketing Livestream Event in which many product announcements were made. These announcements are meant to improve user experiences and drive more conversions. We have summarized them in this post.
Read more »Most of the time, making mistakes are unavoidable but correcting those mistakes at the right time is very important. In PPC space, negative keywords are very essential, and ignoring them can cost you your precious budget.
Read more »In this week’s PPCChat session, PPCers expressed their predictions regarding the announcements Google will be making at its live-stream event on 27th May 2021 and what they would love to see announced. Host Julie F Bacchini handled this interactive session.
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