Negative keywords in apple search ads (like other paid search platforms) helps restrict your ad from showing for unwanted search terms. Using negative keywords improves your ad’s performance plus reduces cost incurred on irrelevant terms.
Read more »What is feed based advertising? What to look for in a third party tool to run feed-based text ads for Search? What is the biggest challenge experts facing with feed-based text ads right now? All these questions and more were answered in this week’s PPCChat session which was hosted by Julie F Bacchini & Andrew Lolk . Here is the screencap of the session.
Read more »A well-designed landing page can turn visitors into reliable customers. While using the PPC channel to bring your eventual customers to the business site, it becomes more important to check the quality score of your landing page and take measures to improve it.
Read more »In this week’s PPCChat session, host Julie F Bacchini helped PPCers to express their views on the processes they use to try to filter out problematic clients, things to know to spot potential awful clients, do they have a standard way to back out if they do not get desired client and more.
Read more »Welcome Happy Readers! Have you missed out on top PPC News which was trending in the second quarter? Here is a quick recap of the announcements & feature updates that were able to draw the attention of the experts.
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