N-gram is a familiar term for the one’s tackling large scale data. In this post, we address how n-grams plays an important role in your PPC search terms data too.
Read more »Hosted by Julie F Bacchini, this week’s session has sought experts’ view on finding inspiration in PPC, what excites them the most in PPC, what are they struggling with in PPC right now, and more.
Read more »This week’s PPCChat discussion was focused on the recent announcement from Google Ads regarding BMM folding into Phrase Match. Host Julie F Bacchini sought PPCers reaction towards this announcement, how are they planning to work in this new system, will they consider using BMM after this announcement, and more.
Read more »Google makes another significant update to the matching behaviour of the match type. And this time it is Phrase Match!
Read more »Keywords, one of the key components for running your PPC campaign, can clutter your account if not managed properly. How many keywords one must use, cannot be defined in a number. We discuss more about it here.
Read more »
