Like Google Ads, Amazon advertising has the option to narrow down your targeting by excluding irrelevant keywords, brands, and products from triggering your ad. In this post, we discuss them in length.
Read more »In this week’s PPCChat session, guest host Krista Seiden focused on Google Analytics 4. Experts expressed their views on implementing GA4, Any aspects of GA4 which excites them, The difference between GA4 & the one they are using now, and more.
Read more »Here is the recap of this week’s PPC News edition! Self-service display advertising solution from Amazon, 4 digital marketing strategies for the holiday season, Twitter’s improved Carousel Ads, Upcoming LinkedIn ads products for B2B marketers, and more.
Read more »Julie F Bacchini hosted this week’s PPCChat session where she asked experts view on Audience Targeting, Are they doing retargeting based on assumptions or facts, What is the worst audience assumption they had to deal with, and more.
Read more »We have been stressing enough on the importance of negative keywords enough! So, we decided to put together a comprehensive negative keywords list to add to your Google Ads account.
Read more »
