Keywords often help us to get the desired position on search results, however, there are certain keywords that advertisers at times overlook, those are branded keywords.
Read more »Negative keywords is an absolute necessity for every paid search campaign that you are running. It takes you one step forward in reaching out to the right segment of audience.
Read more »In this week’s discussion, host Julie F Bacchini attempted to find out experts’ feelings about advertising on Facebook, how Facebook advertising can impact their accounts in the year 2021, have they found any viable alternatives to Facebook, and more.
Read more »Hosted by Julie F Bacchini, this week’s PPCChat session focused on experts’ favorite lesser-known or hidden gems of Google Ads, LinkedIn, Microsoft Ads, Facebook, etc, and if they would like to talk about a hidden gem platform which they have found.
Read more »Tracking template helps you identify valuable information of the clicks received on your ad. By specifying the URL parameters in the template, you can get information about the device, network, keyword, placement etc.
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