This year witnessed the social media platforms upgrading their advertising solution to improve the way advertiser’s connect with their audience.From Quora launching Promoted Answers, Facebook announcing the launch of Facebook stories to LinkedIn announced new bidding solution and more. So, here’s a recap of the top social media announcements that a marketer can explore and make use of to connect with their audience.
Announcing shopping in Instagram Stories and Explore – Instagram extended their Shopping experience to more countries earlier this year. And with this announcement they introduced new ways to connects with shoppers by extending shopping in Instagram stories and the shopping channel Explore.
Providing full-screen support for all ads in Instagram Stories – With this announced Instagram, made available a new feature that allowed full screen support to Instagram Feed dimensions in Stories.
Introducing LinkedIn Dynamic Ads in Campaign Manager – Now it gets easier to personalize ads to your target audience as LinkedIn Dynamic Ads has been made available directly in Campaign Manager.
Better ROI for Less Work: Introducing Automated Bidding for Sponsored Content on LinkedIn – LinkedIn now helps advertisers find the perfect bid for Sponsored content campaigns with the launch of Automated Bidding.
Introducing Carousel Ads on LinkedIn – Add multiple visuals and give depth to your brand story with the new Carousel Ads. A new way to interact with your customers and give them a memorable experience.
Introducing Promoted Carousel on Pinterest – With this new ad format, advertisers were given the option to show up to 5 images within one ad and connect more strongly with their audience.
Upgrade your advertising experience with new and improved tools – Pinterest made its ad tools more comprehensive to help advertisers can easily pull out crucial reports and get insights to optimize their campaigns.
We’re expanding Shopping Ads to more businesses – Pinterest expanded its reins of Shopping Ads to more businesses to help them seamlessly convert their products into actionable ads.
Quora
Promote your Answers on Quora -Quora launched Promoted Answers to help advertisers reach a larger audience on Quora with their answers. Learn more about using Promoted Answers here.
CPM Bidding now available on the Quora Ads platform – Quora Ads launched CPM bidding to help advertisers who wish to build awareness about their brand. With this launch advertisers now have three bidding options to choose from.
Announcing Conversion Optimized Campaigns on the Quora Ads Platform – With the new optimize for conversion option, advertiser’s ads will be shown to users most likely to complete the conversion action. Here is more about this update.
Expanded Suite of Targeting Options for Quora Ads – After having launched topic targeting and filtering by location and platform, Quora has now launched expanded suite of targeting for all its advertisers. With this update they now offer a wide range of targeting options.
Unlocking global revenue through In-Stream Video Ads – Twitter extended the opportunity to let advertisers monetize their in-stream video ads for global audience and not just the ones in their home country. Earlier they had announced expanding the In-stream video ads to all advertisers across the globe with this announcement.
Introducing Facebook Stories Ads – To help businesses connect with more people Facebook stories ads have been made available across the globe .
Facebook Attribution: A Measurement Tool for Today’s Digital Advertising Landscape – Facebook introduces a new measurement tool, Facebook Attribution, to give advertisers a holistic view of their customer’s journey.
Facebook Introduces New Campaign Budget Optimization – Facebook advertisers can expect a new tool to help them use their ad spend and optimize their campaign budget. Tara Johnson discusses about this speculated tool soon to be rolled out for US advertisers.
Making Ad Metrics Clearer – Facebook added labels to its measurement tools and metrics to describe how they are determined and simultaneously removed some metrics so that advertisers can concentrate on more relevant ones.
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