With Google removing the ads on the right side of its desktop search results, marketers can see a big change in performance with the displayed ads at the top page being updated to 4 ads. Get more details about this change and other articles in the PPC domain in this Week’s PPC recap.
1. 4 Ads On Top: The Wait Is over
The percentage of ads top ad blocks showing 4 ads have risen by 18.9%, as quoted by Dr. Peter J Meyers from Moz. This long running specualtion has finally ended with Google confirming the news of removing the right hand rail ads from desktop searches and pushing the ads to the center of the search results page instead.
2. Bing Ads Match Types Drive Unexpected Traffic
Andy Taylor discusses how exact and phrase match type keywords, which typically account for low traffic share, actually drive traffic to your business. This makes it all the more important keep a close watch on search query report to identify potential negative terms.
Have you completely excluded Phrase Match keywords from your your PPC account. Brad Geddes shares why this match type is not dead yet, but just misunderstood. Lear more here.
4. 4 Marketing Benefits of Google AdWords Reports
Find it tricky to show how your PPC efforts are paying off. Kim Speier shares how AdWords reports can help in bringing the marketer and the business owners on the same page. Learn more here.
5. Importing AdWords Campaigns to Bing Ads: The Guide
Planning to get going with Bing campaigns? In this post Melissa Mackey shares a through guide created by Lisa Raehsler on how you can optimize your Bing campaigns after importing your AdWords campaigns.
6. How To Test & Optimize PPC Ad Campaigns
Here is the Part 1 series of the steps that one can undertake to test and optimize your PPC campaigns and monitor your performance continually. Read more in this post and watch for the other series by Robert Brady.
7. 7 Ways You Can Make More Money With Google AdWords
Google AdWords is an effective way to let your business connect with its audience. Larry Kim, in this post explores those features in AdWords that can help make your business grow manifold.
8. How To Stop Wasting AdWords Dollars On Bad Traffic
Did you know you are wasting about 20% of your total ad spend? But it can be fixed, by investing more time in optimizing your keywords. Learn more in this post by Jon Weinstock.
9. A Primer On Automating AdWords With Structured Data
Frederick Vallaeys shares how you can leverage your structured data to create more relevant and customized PPC ads. If you wish to scale your account and save time, by getting your ads customized do try the ways suggested in this post.
10. Why Your AdWords Competitors Are Making More Money Than You
Worried about your AdWords competitors excelling in the PPC advertising space? You can do the 4 things discussed in this post to to get your share of traffic within the modestly sized budget. Johnathan Dane shares his expert insight by detailing each of the action items.
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