This week’s PPC News captures the announcement about the new call bid adjustments, transitioning from PPC to Facebook ads, the importance of SKAGs, automated bidding strategy in Bing Ads, Facebook and AdWords and more.
1. Back-to-school tips for Bing Shopping Campaigns
To help advertisers with the back to school season, Bing Ads has released some new features such as the Bid Landscape Tool, Diagnostic report in Merchant Center and other handy tips.
2. Ramp up your calls with call bid adjustments
An extension to bid adjustments was made the last week, with the release of call bid adjustments that lets advertisers control when they wish to show the call option with their search ad.
With the new Website Demographics, you can understand your audience better as it gives insight into what professional background they are coming from.
4. The Pain-Free Way to Move from PPC to Facebook Ads
Planning to migrate from PPC to Facebook Ads? Susan Wenogard shares the common mistakes to avoid making while undergoing the transition.
5. Google Testing Price Slashes in Shopping
Similar to price drop alerts, Google is testing a new variation to display that a product is discounted by slashing out the original prices alongside the discounted price of the product. More details here.
6. Why Single Keyword Ad Groups (SKAG) Reign Supreme
Erin Higgins discusses about SKAG’s, benefits of using them, creating your SKAG and how it contributes in optimizing performance.
7. Get Your Time Back: Leverage Automated Bidding Strategies
Here is all insight that you need about Automated Bidding Strategy across Facebook, Bing and Google. Learn about using it optimally to impact your campaign performance.
8. Google testing list format for AdWords enhanced sitelinks
Ginny Marvin updates about a new test by Google, where they are testing a different and smaller font size version of enhanced sitelinks.
9. 15 PPC TIPS TO FUEL YOUR GOOGLE ADWORDS CAMPAIGN PERFORMANCE
Want to achieve your desired PPC results? Chaitany Patel shares the 15 tips that can help you achieve that objective. From what bidding strategy to opt for to when to show your ad, make use of all these tips.
10. FACEBOOK ADS MANAGER FOR EXCEL: WHAT IT IS AND WHY YOU SHOULD BE USING IT
Lindsey Wallem explores Facebook Ads Manager for Excel and shares how and why it must be used by advertisers.
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