Bing Ads to soon update exact match type close variants with reordered keywords, AdWords to release the landing pages page in the coming weeks, remarketing strategies to put to practice in Q4, the AdWords filters to save time and effort, setup guide for Facebook pixel and other posts in this week’s PPC News recap.
1. Go beyond the click with the “Landing pages” page
In the coming weeks, Googles will be releasing the “Landing pages” page in the new AdWords Experience. This page will offer details about which landing pages drive sales, gets clicks and are mobile friendly.
2. Drive more volume with exact match close variants updates
Bing Ads in the coming months will update exact match close variants by also including reordered keywords, similar to the AdWords announcement about the same.
3. 3 AdWords Filters To Save You Time On PPC Tasks
Want to save time while doing your regular PPC tasks? Robert Brady shares the 3 filters that can help save time and effort on the tasks that when manually done would be taxing.
Bobby Stemper shares how to set up the conversion tracking with the use of Facebook pixel and start letting you achieve data to find customers to reach out to.
5. 5 remarketing strategies to prep for Q4
With the holiday season coming, here are the 5 remarketing strategies to adopt and stay prepared to capitalize during the peak season.
6. GOOGLE TARGET OUTRANKING SHARE BID STRATEGY SUCCESS
Kelly Pollock discusses about how using the Target Outranking Share bidding share helped control rising CPCs. Here are steps to implement it in your campaign and why his strategy bore positive results.
7. Google AdWords doubles the number of Sitelinks on search ads
Google has updated the number of sitelinks that it will display for the mobile devices. The sitelink number has been increased from 4 to 8. Barry Schwartz shares the update.
In this post, Mike Matta discusses why advertisers should opt for geo targeting, how to use geo targeting in Facebook and how to pull out data to decide what locations to target.
9. E-Commerce PPC Campaigns: Common Execution Mistakes and How to Avoid Them
Are you making any of these common mistakes while executing your PPC strategy for your eCommerce business? Diana Bukevicius discusses how to tackle these mistakes and make your PPC strategy a winning one.
10. AdWords Landing Page Experience Best Practices
Landing Page Experience is one of the important components of Quality Score. Optimize your landing page experience with these best practices.
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