This week’s PPC News covers the top posts from the last week where Google announced that they will be rolling out new search position metrics for advertisers to get more useful insights, being allowed to now create goals before setting up your campaign, Bing Ads rolling out Bing Ads script in beta and more.
Win big on your Bing Ads holiday PPC campaigns using these tips – The holiday season is awaited by advertisers to reap its benefits. Here are some tips from industry experts for your holiday campaigns to make the most out of this time.
New workflow in creating goal-based campaigns – A new workflow has been created that lets advertisers create their goals before setting up the rest of the campaign.
Introducing four new search ad position metrics – Google will be rolling out new metrics over the next few weeks, to help advertisers get clearer insight on where their ads are getting displayed on the search results page.
Bing Ads Scripts are rolling out in beta – Last week, Bing Ads released the much awaited Bing Ads Scripts to all accounts. With this update, advertisers can manage multiple changes to their account easily. Ginny Marvin shares more details in this post.
Holiday PPC Strategy: 8 Steps to Drive Greater Profit This Year – Amy Bishop shares the steps to help you ensure that you geared up for the holiday season and that all your efforts pay off.
Defining what makes Twitter’s audience unique – A look into the findings from a study conducted to understand the unique characteristics of the audience. Cartier Stennis shares the US findings in this post.
Early Numbers Show Little Movement in Close Variant Share of Google Exact Match Traffic – Andy Taylor shares how the traffic has been impacted post the announcement of Exact Match change that let it get matched to queries with same intent as the keyword.
Become a better search marketer in 2019 by understanding these key concepts – What all goes in becoming a better search marketer? This write-up shares the key concepts that one must incorporate to go a step ahead.
How to Combine SEO & PPC for More Powerful Results – The question has always been whether to incorporate SEO or PPC in your digital marketing strategy. Sergey Grybniak shares some tips to combine both together for better and effective results.
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