AdWords updated its overview page with new insight cards, Bing Ads announced adding Audience Segmentation, how exact match close variants showed delayed growth by Q3 2017, planning your eCommerce promotions with Ad customizers and more in this week’s PPC News recap
Conversion tracking update on Bing Ads – Bing Ads has added the option to select auto-tagging of Microsoft Click ID in ad URLs to ensure that conversions are reported accurately, post the release of a feature (Intelligent Tracking Prevention) that impact how conversion tracking works.
Delayed Growth of Close Variants Following Google Changes Now Becoming Clear – Andy Taylor shares how the exact match close variant change started to show its affect from Q3, 2017 onwards and gradually accounted for 20% of desktop exact match traffic share.
Two new insight cards added to AdWords Overview page – AdWords updated its Overview page with two new insight cards that will give insight into when your ad impressions change from above/below search results or one device to another.
Use a single username and password with Multi-user access – Now advertisers can easily manager multiple accounts with one e-mail address, hence saving time in accessing your accounts and achieving more out of the multi-account management.
Audience targeting reports at your fingertips – Bing Ads announced the addition of Audience Segmentation to their Segmentation feature. With this new update, advertisers can get insight into their audience and evaluate their performance.
The must-have tools for paid search success – To get additional insight into your AdWords performance, there are many third-party tools available. Clark Boyd shares and reviews some of the essential tools that can help achieve success with your paid search activities.
Google Keyword Planner: Your Ultimate Guide For Keyword Research – Keyword research is one of the pivotal tasks in AdWords. Here is a helpful guide by Melissa Orellana that take you through the basics of Google Keyword Planner and how to get keyword ideas from this tool.
Use Internal Site Search Data to Improve Your PPC Marketing – Duane Brown shares how PPC marketers can make use of data from the search conducted within their site and use it as a key insight to bridge the gap in their PPC activities.
4 Advanced AdWords Audience Targeting Tactics – Audience Targeting, an evolving space, helps advertisers refine whom they want to reach out to with their paid search campaign. Ben Wood outlines the four advanced audience targeting tactics that will help boost your returns.
Plan Ecommerce Promos with AdWords Ad Customizer Data – Ad customizers can help manage change of promotions when customer inflow is at its peak. Here is how you can make use of Ad Customizer data round the year to manage campaigns during holiday or peak season.
Related Links:
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.