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Welcome to this week’s PPC News recap! Four long-term Facebook Ad strategies, How to use Google smart bidding strategies, Gain Confidence In Influencer Marketing, How To Use Google Ads Combined Audiences and more.

2019 holiday checklist: help shoppers find local stores – How can you help holiday shoppers to find your store when they are deciding where to shop–to buy items for multiple people or for last-minute gifts? Let’s find out in this blog post.

 

Google Smart Bidding Guide: How to Use Each Strategy -Advertisers can easily get confused about which smart bidding strategy is best for reaching their marketing goals if they are managing large catalogs with many campaigns at the same time.  Greg Swan helps to know different Google smart bidding strategies to reach your marketing and campaign goals.

 

Webcast: The Art and Science of AI + Creativity – A webcast to discover how market leaders are increasing engagement and performance by anticipating customer behavior and learn how you can create more valuable experiences with AI-powered targeting solutions.

 

The 4 Long-Term Ad Strategies That Pay Off (and The Mistakes to Avoid) – Here Ana Gotter helps to understand four long term ad strategies that help to avoid doing mistakes and increase conversions while advertising on Facebook.

 

Gain Confidence In Influencer Marketing: Understanding Organic or Paid – As influencer marketing is major way brands are trying to earn back the trust, let’s find out what type of influencer marketing is a fit for your business in this blog post.

 

How To Use Google Ads Combined Audiences – With Google’s new Combined Audiences feature, one can narrow down targeting to a new level by applying multiple audiences as an “and” statement. Find out more about this new feature and its benefits in this article.

 

Amazon Advertising awarded TAG Certified Against Fraud Seal -Announcement from Amazon regarding TAG which gives assurance to advertisers and agencies that their ad spend has industry-standard protection against invalid traffic (IVT) that has been independently audited to meet TAG guidelines.

 

Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns – A descriptive post by Ginny Marvin explaining a new feature for the local campaign which includes new Maps inventory for Local campaigns and more.

 

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