The PPC space holds scope to learn and unlearn. The last week covered topics on match types, the new AdWords Keyword Planner, the countdown customizer along with a recap of SMX Advanced session on Ad Creation.
Here’s a list of all that you missed reading the last week:
Get expert insight from the creators of AdWords on search marketing tactics you should adapt to excel in your campaigns. Get all the information here on setting up a strong foothold in AdWords.
2. Answers To The Match Type Questions You Were Afraid To Ask
For those who shy from asking about match types. The author shares his thoughts on some of the general questions that arise while selecting match types for your AdWords campaigns.
3. PPC Chat – e-Commerce PPC Strategies
Here’s the transcribed streamcap of the live chat which every e-Commerce PPCer should know of. With opinions from experts like Melissa Mackey, Kirk Williams, Margot da Cunha, you can pick some really interesting points from the chat.
4. Using the New AdWords Keyword Planner Benchmarks for Competitor Analysis
The new feature in Keywords Planner allows competitors to compare impression share. Now, that’s something business can bank on. The author discusses this new development in this article.
5. Gauging The Impact Of The AdWords Countdown Customizer
Show some urgency with AdWords countdown customizer. Replace static ad with dynamic countdown and witness improved performance, discusses Matt Umbro.
6. Getting Creative With PPC Ad Copy & Testing
Did you miss the SMX Advanced 2015? Here’s a full recap of one of the session. The eminent speakers Steve Hammer, Brad Geddes and Marty Weintraub shared their valuable insights on how to create successful ads.
7. What Is The Google Adwords Display Network?
The author discusses how Google’s display network is a good fit for businesses. After all who wouldn’t want to reach 90% of internet users globally!
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