Welcome to this week’s PPC News recap! Helpful migration tips for Expanded Text Ads and final URLs, 6 Strategies for Click-Worthy Instagram Carousel Ads, A Google Ads script to stop paying for clicks when you’ve hit conversion capacity, Five ways to advance your campaigns using video content and more.
Helpful migration tips for Expanded Text Ads and final URLs – Microsoft has extended the deadline to March 31st, 2020 for migrating ad campaigns to Expanded Text Ads and final URLs. Here is an explanatory post to understand the benefits, migration options, how to migrate to Expanded Text Ads and Final URLs and more.
Automate your Google Ads conversion imports with Zapier – Google Ads collaboration with Zapier to get conversion data out of a CRM system and into Google Ads easily. More insight into this brief post.
Google Ads’ Performance Planner can help predict performance across accounts – When we need to decide how to allocate our budget across accounts for next month, next quarter, or throughout 2020, Google Ads Performance Planner can come in handy. How to get most out of performance planner, learn here.
Google to experiment with more desktop search changes after favicon/black ad label rollout – After rolling out favicon and black Ad label on desktop earlier this year, Google will begin testing more variations and changes to the desktop search results based on early feedback from users. Barry Schwartz gives more insight in this article.
Introducing – and Managing – Microsoft Search in Bing through Office 365 ProPlus – An extension for Microsoft Search in Bing will be installed starting with Version 2002 of Office 365 ProPlus that will make Bing the default search engine for Google Chrome web browser only on devices in a limited number of locations. More information in this blog post. Also, here is a post to understand what is Microsoft Search in Bing, when the extension will be added and what all locations will receive the same.
6 Strategies for Click-Worthy Instagram Carousel Ads – An informative post explaining what Instagram carousel ads are, the guidelines for Instagram carousel ads, and six strategies to create Instagram carousel ads.
Stop paying for clicks when you’ve hit conversion capacity with this script – A Google Ads script by Daniel Gilbert to prevent you from paying for unwanted clicks.
4 Ways to Prepare for PPC in 2020 – In this blog post, Pauline Jakober helps us to know four ways to strategize our PPC in 2020.
5 Ways to Leverage Video Content in Your Paid Strategy – When it comes to paid advertising, video content helps to create remarketing campaigns, attracts users, and they are quicker. Ana Gotter helps to know five ways to advance your campaigns using video content.
Related Links:
- [New Feature] Filter Added To Karooya’s Negative Keywords Tool
- Negative Keywords Tool Now Supports Sponsored Brand Campaigns
- Seven Crucial Google Ads Mistakes To Avoid
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.