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Welcome to this week’s PPC News edition! Create Facebook Custom Audience Based On Shopping Activity, Google is testing ads for local business profile, Tips for PPC competitor analysis, Ad labeling for shopping ads on desktop and more.

How Marketing Budgets and Strategies Are Being Impacted by COVID-19 – Due to COVID-19 outbreak, advertisers are facing some unique challenges. How advertisers are fighting against these challenges and how their audiences are responding, learn in this blog post.

Introducing the Digital Marketing Center – Digital Marketing Center provides with a central platform to efficiently manage online presence and marketing activities across paid search advertising, paid social advertising, and organic social media management. Get more insight here.

Page Feeds: A Smart Solution for Retailers to Level Up Their Dynamic Search Ads – Due to a lot of unexpected search trends, advertisers need to make sure to show relevant ads to their audiences. How Dynamic search ads help in this, Purna Virji explains in this article.

With new ‘pilot program,’ Google again testing ads on local business profiles – A brief post by Greg Sterling explaining Google’s new pilot program to test ads in local business profiles.

Google's new pilot program to test ads on local business profile

Get Ahead With These Tips for PPC Competitor Analysis – When it comes to Search and Display campaigns, competitor analysis is not always that easy. In this post, Andrea Taylor digs into two of her favorite free tools and one paid option for competitor analysis.

Tips for PPC Competitor Analysis

Facebook Adds Custom Audience Creation Options Based on Shopping Activity – Facebook has created new Custom Audience creation options to align with increasing eCommerce activity. Andrew Hutchinson sheds more light on the same in this blog post.

Bringing free retail listings to Google Search – Google has brought free retail listing to Google search to help people find all the best options available and help merchants more easily connect with consumers online. Bill Ready explains more in this blog post.

Google is streamlining ‘Ad’ labeling for Shopping ads – In November, Google quietly changed the way it labels Shopping ads across mobile search results. Now it’s bringing that change to desktop. Ginny Marvin gives more insight in this article.

Changed ‘Ad’ labeling for Shopping ads on Desktop

The Secret Sauce of PPC Success? Thinking Longer-Term – To have a successful PPC campaign, one has to think about long term strategy. But what will you do with a short term budget increase? Pauline Jakober helps to know in her informative blog post.

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