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Welcome to this week’s PPC News recap! Parrell Tracking for video campaigns, Google’s bid simulator support for the Target ROAS bid strategy, New history feature for Sponsored Products and Sponsored Brands,  Facebook’s mandatory move away from ad set budgets to campaign budgets and more.

 

Google Shopping Clicks for Free? How to Get On Surfaces Across Google – An informative post by Kirk Williams explaining this new “Surfaces Across Google” program which is free Google Shopping listings in the organic SERPs.

 

 

Search Ads 360: A script for easy Google Sheets reports – A Google Ads script to pull reports into Google spreadsheets.for your campaigns in the Search Ads 360 platform.

 

Parallel tracking for Video campaigns: mandatory March 31, 2020 – Parallel tracking will be mandatory for video campaign from March 31, 2020. Get more insight here.

 

New Instagram Features are Making it Easier to Shop In-app -As Instagram becomes more of a discovery tool for shoppers, new Instagram features made ways to let brands of all sizes showcase their products organically with conversions in mind. Learn more in this blog post.

 

Save time and increase ad engagement with Responsive Search Ads – Responsive Search Ads make creating and testing ads easier by automating the creation of your ad which in turn helps to serve better ad copies and reach new customers. Learn more here.

 

History now available for Sponsored Products and Sponsored Brands – Amazon recently introduced a new history feature for Sponsored Products and Sponsored Brands which allows you to view a detailed summary of all changes made to your campaign settings in the past 90 days.

 

Understand how budget and goal changes may impact Smart Bidding – Until now, bid stimulators have only been available for campaigns using manual bidding or Target CPA but now, Google is adding bid simulator support for the Target ROAS bid strategy and a new budget simulator to get more insights from a wider variety of campaigns.

 

The Biggest Marketing Mistake of 2020? Not Using End-to-End Tracking… -End to End tracking is very important to your business’s success but at times we fail to implement (and use) the same. Aden Andrus sheds more light on the same.

 

Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away – A descriptive blog post by Aron Childs explaining Facebook’s mandatory move away from ad set budgets to campaign budgets, also known as campaign budget optimization (CBO).

 

Google desktop favicon search results study – Earlier this year, Google has introduced a favicon icon in mobile search results. This week, Google announced that a similar format was being launched in desktop results as well. Richard Falconer sheds more light on the same in this blog post.

 

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