Welcome to the weekly PPC News recap! Despite delaying Amazon prime day, Sponsored Products sale grew, Maximize Conversion Bidding in App Campaign, Lead Forms in Google Ads, Google Ads Benchmark Report by Tinuiti, and more.
Amazon Sponsored Products Sales Grow in July Despite No Prime Day – Due to COVID-19 Pandemic, Amazon delayed prime day this year, yet Sponsored Products sales were up by 12%. Andy Taylor sheds more light on the same in his blog post.
Tap into intent to generate leads – This current Pandemic has moved U.S. consumers to shop online with a brand they hadn’t before and this gives an opportunity for businesses to connect with new customers. This blog post helps to know some foundational tools that tap into the power of intent, ad formats to get qualified leads, and measurement solutions that optimize for lead value. Greg Swan also shed some more light on the same tools in his blog post, Google Expands Lead Extensions and Improves Customer Match, Offline Conversion Tracking
Grow your audience faster with Maximize conversions bidding in App campaigns – Maximize conversions bidding through App campaigns for installs helps to grow your audience quickly. Get more insight into this informative blog post here.
How to Adapt to a Reduced Marketing Budget – It becomes difficult to find a healthier balance between quality and quantity if you have budget constraint. Alex Rynne explains how can we handle this situation.
Facebook Ads vs. Google Ads: Which Is Better? – Susan Wenograd helps to understand ways to evaluate where your media budget should go between Google Ads and Facebook Ads.
Lead Forms in Google Ads: Is It Time for a Second Look? – Lead forms are available on the Google advertising network for quite some time now. As PPC industry experience changes fast, Pauline Jakober helps us to take another look at them.
How to Optimize WooCommerce Google Shopping Ads – WooCommerce store is the best thing to do right now as many consumers moving online for their shopping. How to optimize your WooCommerce Google Shopping ads campaigns to turn a profit and attract new customers, Brad Smith explains in his blog post.
Google Ads Benchmark Report by Tinuiti | Key Highlights – In this blog post, we collected some of the key findings from the Google Ads Benchmark Report by Tinuiti.
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