Posted by & filed under Amazon Ads, Negative Keywords.

Want to improve your Amazon ads campaign performance? Negative Keywords help to reduce your budget spend and stop uninterested customers from clicking your ads.

 

Here is a quick definition of what these keywords are:

A type of keyword that prevents your ad from being triggered for  a word or phrase.

 

The type of keywords/ terms that you can consider as negative keywords are:

  • Irrelevant terms
  • Underperforming keywords
  • Unproductive keywords
  • Have been having low CTR (Click through rate)
  • Close variants of a negative keyword
  • Has low conversion rate
  • Failed to give you highest impressions

The intention of using these keywords is to get your products in front of the search terms which are actually related to your products. In this way, your precious time and budget will be saved.

 

As you grow and start having multiple campaigns, you might see the same set of negative keywords across all the campaigns. To save time, you can create a shared negative keyword list and add these keywords to all your campaigns. Not only that you can also, make use of our Search Archival feature, to review historical search query data and find irrelevant terms from there

 

 

Let’s Look At The Available  Match Types

 

Advertisers can assign a predefined match type to their negative keyword, which helps prohibit the ad from being displayed for search terms that match it.

 

Bidded keywords can be assigned the following match types:

  • Broad,
  • Phrase
  • Exact

Whereas, negative keywords can be assigned the following match types: (Sponsored Product Ads)

  • Phrase
  • Exact

Note: Both of these match types have a limit of 4 words and 10 words respectively.

Read our blog post regarding Amazon Ads negative keywords match type to get more insight into the match types.

 

Recently, Amazon Ads, updated Sponsored Brands to also include Negative Keywords. You can add the following match types to it:

  • Broad
  • Phrase
  • Exact

 

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