Weekly PPC News - AdWords Showcase Shopping Ads released, New LinkedIn Features and more

Posted July 24th, 2017 by Kirti & filed under PPC Roundup.

Here is a recap of the last week’s PPC news that covers the Digital Marketing Report for Q2, 2017, about the new Showcase Shopping ads in AdWords, quality score myths and facts, endless possibilities of Facebook Live Ads (still in beta) and more.

1. New Analytics Features to Help You Understand and Improve Your LinkedIn Campaigns

LinkedIn announced new features that lets advertisers translate how their campaigns are performing and gain insights to optimize their performance.

2. Merkle Q2 2017 Digital Marketing Report Released

Merkle released its Q2 Digital Marketing Report for this year. If you want to view the highlights click here or download the report to get all insights.

3. Optimizing for High Converting, Low CTR Campaigns

Have a list of keywords that generate conversions but only with a limited traffic? Joe Martinez discusses how you can get more traffic from such keywords while maintaining a lower CTR.

4. WHY IF FUNCTION ADS NEED TO BE IN YOUR TESTING ROTATION

Learn more about how the ‘what if function’ customizable ads perform and why they are worth testing if you haven’t yet.

5. Facebook Live Ads: How Facebook Video Monetization Works

Facebook Live Ads are in beta testing currently, but Tara Johnson gives us a peek into what it has to offer and how it will work, should you e interested in giving it a try.

6. How to Use Google’s New Showcase Shopping Ads (First Click Free!)

Google released a new ad format for shopping campaigns the last week, called the Showcase Shopping Ads. Mark Irvine discusses how these ads work and how you can set it up.

7. 29 AdWords Quality Score Factors – Facts, Myths, and Quick Fixes

Johnathan Dane discusses the myths surrounding AdWords quality score and dives into the facts (confirmed by fellow PPCers) that might make advertisers lives simpler.

8. CONSEQUENCES OF POOR NEGATIVE KEYWORD MANAGEMENT

If you haven;t been managing your negative keywords effectively, then here are the biggest problems that you might face, with (Don’t Worry) the solutions.

9. Amazon Prime Day’s surprising effects on Google AdWords performance

Andy Taylor shares the impact of Amazon’s recent Prime Day sale on AdWords performance and how digging into advertiser data can help assess if any updates need to be made to bidding or ad messaging during the Prime Day.

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