Welcome to this week’s PPC News recap! Need for negative keywords for Amazon Advertising, Create right Facebook Audience, Changes made to earned subscribers column in Google Ads, Smart Bidding to drive better omnichannel results in Google Ads, and more.
Posts By: Amita
What is the Best Match Type for Negative Keywords?
Negative keyword match type helps to improve your click-through rate and reduce wasted ad spend. By using an appropriate match type, we influence the way of how a negative keyword should work in blocking the irrelevant search terms.
PPCChat | Brand & Competitor Bidding | 17th September 2019
Hosted by @NeptuneMoon, this week’s PPCChat session was focused on Brand and Bidding. Experts shared their views on reasons for bidding on brand terms, their success and failure, reasons for bidding on competitors’ terms and more.
Weekly PPC News – Availability of Optimization Score, Introducing Sponsored Display and more
Welcome to this week’s PPC News recap! Announcement of product negative keyword conflicts report, 3 tricks to solve common Facebook Ads issues, Availability of Optimization Score in the Google Ads mobile app, Launch of Sponsered Display in Amazon, Update regarding Accelerated delivery sunset and more.
PPCChat | Lack of Support from the Advertising Platforms | 10th September 2019
This week’s PPCChat session was focused on “Lack of support from the Advertising Platforms”. Host @amaliaefowler sought experts view on the support they get from Google Ads and Facebook, what is it lacking, how can they improve and thoughts on support from the other platforms (non-Google or FB).
