This week’s PPCChat session was an engaging discussion! Host Julie F. Bacchini gathered experts’ opinions on the biggest bait-and-switch tactics in PPC, which ad platform is the most misleading in its communications, and which updates or changes feel like an April Fools’ joke—plus much more.
Posts By: Amita
PPCChat | First Party Data In PPC | 25th March 2025
Here is the screencap of this week’s PPCChat session, where host Julie F Bacchini discussed first-party data, the biggest challenges for the clients when it comes to first-party data, and what experts’ hopes are for first-party data in PPC in the future.
PPCChat | PPC Advertising Beyond the Big 2 (Google & Meta) | 18th March 2025
During this week’s PPCChat session, host Julie F Bacchini asked experts for their insights on advertising on Google and Meta, as well as which alternative platforms they find most interesting and which ones they would discourage advertising on.
How to Know Competitors’ Google Ads Budget?
In today’s digital world, online advertising has become an essential requirement. With this increasing demand to rank at the top of search engine results, competition has increased. To establish a strong online presence, you have to plan your advertising budget as per your competitors.
PPCChat | Mental Health & PPC | 11th March 2025
Frequent platform updates, major global events, and industry shifts can create significant stress and mental health challenges for digital advertisers. In such times, where do they seek support? Do they take proactive steps to safeguard their mental well-being? Have they discovered new strategies to maintain balance in their work and personal lives? These questions, among… Read more »
