To optimise your PPC efforts, it’s crucial to review and update your Negative keywords regularly. One effective way to identify new negative keywords is by analysing the Google Ads Search Terms Report.
Posts By: Amita
PPCChat | Predictions for Google Marketing Live | 19th May 2026
During this week’s PPCChat session, host Julie F Bacchin and other PPC experts shared their predictions on attribution, conversion tracking, reporting, and YouTube advertising ahead of Google Marketing Live 2026, scheduled for May 20, 2026.
PPCChat | Let’s Talk About Scaling in PPC | 12th May 2026
During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the need for regular scaling for clients and stakeholders, some of the hardest parts about scaling in PPC, platforms’ role in making scaling easier and whether it varies by platform or industry.
PPCChat | If I were in charge of Google Ads | 5th May 2026
During this week’s PPCChat session, host Jyll Saskin Gales discussed changes, features and improvements experts like to see in Google Ads this year.
Monthly Roundup | Top PPC News | April 2026
From new platform features to evolving industry trends, this month’s PPC roundup covers everything advertisers need to know. It’s designed to help you get up to speed quickly—without having to sift through countless updates.
