PPC is constantly evolving, with new strategies and trends emerging all the time, so there’s a lot to keep up with. In this roundup, we’ve gathered the most important news and feature updates to help you stay informed and ahead.
Posts By: Amita
PPCChat | Best Practices in PPC: The Good, The Bad & The Ugly | 31st March 2026
In this week’s PPCChat, host Julie F. Bacchini asked experts to share their views on PPC best practices, the worst and best advice they’ve heard, and the strategies they personally follow.
Understanding Amazon ACoS: Targets, Benchmarks, and Optimization
Amazon ads can definitely help bring shoppers to your product listings and drive sales. But the real question is whether your ad spend is actually working for you. That’s where ACoS comes in — it helps you understand if your PPC budget is being spent wisely or just getting burned.
PPCChat | What Makes Someone Influential in PPC? | 24th March 2026
Here is the screencap of this week’s ppcchat session, which was hosted by Julie F Bacchini.
PPCChat | Client Communication When Platforms Go Sideways | 17th March 2026
Communicating with clients can get tricky when ad platforms run into issues. How do experts spot when something’s gone wrong? How do PPCers keep track of ongoing problems, and what tips do they follow to manage them smoothly? These questions and more were explored by host Julie F. Bacchini in this week’s PPCChat session.
