Welcome to the September 2026 PPC roundup! This month brought several noteworthy updates across Google Ads, Microsoft Advertising, and other major platforms. Here’s a quick look at the key changes and what they mean for advertisers.
Posts By: Amita
Keyword Cannibalization in Google Ads: How to Identify and Stop Competing Keywords?
PPC campaigns use a mix of keyword match types to capture as many relevant search queries as possible. However, this can sometimes lead to keyword cannibalisation, where multiple keywords from the same account compete for the same search query, reducing efficiency and making campaign optimisation more difficult.
PPCChat | When You’re Doing Everything Right & Performance Still Sucks | 1st September 2026
During this week’s PPCChat, host Julie F. Bacchini invited PPC professionals to share how they diagnose and isolate performance issues. The discussion explored how to respond when a platform change negatively affects performance, what to do when PPC performance drops without an obvious reason, and how experts approach troubleshooting these challenges.
What Does Google’s Language Targeting Change Mean For Advertisers?
Google has been gradually bringing more AI into Google Ads for years, from matching and bidding to campaign optimisation. Removing language targeting from Search campaigns is simply the latest move in that ongoing shift toward letting AI make more of these decisions.
PPCChat | Getting Ready for Q4 | 25th August 2026
This week’s PPCChat discussion focused on Q4 planning and the growing role of AI in holiday advertising. With Google and Microsoft highlighting AI-powered shopping and agentic experiences, the conversation explored how advertisers should prepare for the Q4 season and what AI could mean for their holiday strategies.
