In this week’s PPCChat discussion, host Julie F. Bacchini invited industry experts to reflect on the PPC practices they’ve already had to move away from in recent years. The conversation also looked ahead—exploring what PPC professionals may need to unlearn as they head into 2026 and beyond.
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Digital Ads Benchmark Report by Tinuiti | Q4 2025 | Key Highlights
Tinuiti’s Q4 report revealed a strong blend of rising volumes and easing ad costs. Impressions and clicks climbed across major platforms, while CPCs and CPMs cooled, pointing to a more competitive yet increasingly efficient environment for advertisers.
PPCChat | Microsoft Ads Insights with Navah Hopkins | 13th January 2026
During this week’s PPCChat session, host Julie F Bacchini was delighted to welcome Navah Hopkins of Microsoft Ads to answer PPCers questions and share insights on the hidden gems in Microsoft Ads.
The Evolution of PPC in 2025: A Complete Recap
2025 marked a pivotal year for pay-per-click advertising. Search results evolved with AI-powered overviews, and ad platforms leaned heavily into automation. From smarter bidding to measurement challenges, PPC in 2025 became more dynamic and more strategic. This recap looks back at the most important changes that shaped PPC in 2025.
PPCChat | 2026 PPC Predictions | 6th January 2026
During this week’s PPCChat, industry experts shared their perspectives on how PPC evolved in 2025, what changes are likely on the horizon in 2026, and which upcoming developments feel both exciting and concerning. Below is a screencap from the discussion hosted by Julie F. Bacchini.
