From new platform features to evolving industry trends, this month’s PPC roundup covers everything advertisers need to know. It’s designed to help you get up to speed quickly—without having to sift through countless updates.
Posts By: Amita
PPCChat | Finding the Right Career Path in PPC | 28th April 2026
In this week’s PPCChat discussion, Julie F. Bacchini explored experts’ educational backgrounds, how they began their careers in PPC, and the best advice they would give to someone just starting out in the industry.
PPCChat | Old School vs. New School PPC | 21st April 2026
This week’s PPCChat discussion was a lively one. Host Julie F. Bacchini sought PPCers’ views on an old-school PPC practice and strategy, what a new-school PPC practice or strategy marketers swear by and what experts’ hottest “old school” vs. “new school” PPC take?
Digital Ads Benchmark Report by Tinuiti | Q1 2026 | Key Highlights
Tinuiti’s Q1 2026 Digital Benchmark report shows ad spend rising faster than ad pricing across major platforms. Google, Amazon, Instagram, and YouTube saw growth driven by more clicks and impressions, while AI-powered campaigns like Performance Max and Advantage+ continued to shape results.
PPCChat | Managing Digital Ads During World Chaos | 14th April 2026
This week’s discussion focused on expert perspectives on what’s happening in the industry right now—are clients concerned, and are they noticing a dip in performance? Julie F. Bacchini led the conversation.
