Karooya Blog Blog
Karooya Blog Blog

Posts By: Amita

Digital Ads Benchmark Report by Tinuiti | Q1 2026 | Key Highlights

Posted 1:11 am by Amita & filed under Amazon Ads, Google Ads Tips, Microsoft Ads.

Tinuiti’s Q1 2026 Digital Benchmark report shows ad spend rising faster than ad pricing across major platforms. Google, Amazon, Instagram, and YouTube saw growth driven by more clicks and impressions, while AI-powered campaigns like Performance Max and Advantage+ continued to shape results.

PPCChat | Managing Digital Ads During World Chaos | 14th April 2026

Posted 10:32 pm by Amita & filed under PPCChat.

This week’s discussion focused on expert perspectives on what’s happening in the industry right now—are clients concerned, and are they noticing a dip in performance? Julie F. Bacchini led the conversation.

PPCChat | Should You Advertise on Brand Terms? | 7th April 2026

Posted 9:04 pm by Amita & filed under PPCChat.

During this week’s PPCChat session, host Julie F Bacchini gathered expert perspectives on brand vs. competitor keywords. Do they generally advise clients/brands to advertise on their brand terms? And do they separate brand term advertising in your reporting?

Quarterly Roundup | Top PPC News | Q1 2026

Posted 5:18 pm by Amita & filed under Amazon Ads, Google Ads Tips, Microsoft Ads, PPC Roundup.

PPC is constantly evolving, with new strategies and trends emerging all the time, so there’s a lot to keep up with. In this roundup, we’ve gathered the most important news and feature updates to help you stay informed and ahead.

PPCChat | Best Practices in PPC: The Good, The Bad & The Ugly | 31st March 2026

Posted 11:13 pm by Amita & filed under PPCChat.

In this week’s PPCChat, host Julie F. Bacchini asked experts to share their views on PPC best practices, the worst and best advice they’ve heard, and the strategies they personally follow.

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Recent Posts

  • PPCChat | Let’s Talk About Scaling in PPC | 12th May 2026
  • PPCChat | If I were in charge of Google Ads | 5th May 2026
  • Monthly Roundup | Top PPC News | April 2026
  • Mastering URL Expansion in Google Search Campaigns
  • PPCChat | Finding the Right Career Path in PPC | 28th April 2026

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