During this week’s PPCChat, experts weighed in on first-party data sharing, examined features that assume access to customer data that many regulated advertisers simply don’t have, and shared successful approaches for dealing with competitors.
Posts By: Amita
PPCChat | PPC in 2027: How are we up-skilling ourselves and what AI tools are we loving RIGHT NOW | 16th June 2026
AI is no longer just a future trend in PPC—it’s now a key part of every marketer’s toolkit. In this week’s PPCChat, PPC professionals discussed how they’re building their AI skills, the tools they’re using to understand customer data better, and the platforms that help them create more effective ads in less time.
PPCChat | PPC Summer Vibes 2026 | 9th June 2026
Here’s a screencap from this week’s PPCChat session, where PPC professionals shared the strategies they’re focusing on this summer and discussed the behind-the-scenes account work they’re tackling. The conversation was hosted by Julie F. Bacchini.
Google’s 42 Lead Gen Launches: What Marketers Need to Know in 2026?
Every advertiser wants quality leads, but even with optimised bids and precise targeting, spam and low-intent leads can fill the pipeline without driving business growth. Recognising that lead generation is a quality and measurement challenge, not just a volume game, Google is building solutions focused on capturing genuine intent.
PPCChat | Hidden Gems from GML 2026 | 2nd June 2026
Following Google Marketing Live, Google shared a 70-page PDF packed with updates and insights with PPCers that never made it into the keynote presentation. During this week’s PPCChat session, experts took a closer look at some of those hidden gems, revisited a few of the headline announcements, and shared their perspectives on what these announcements… Read more »
