During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the need for regular scaling for clients and stakeholders, some of the hardest parts about scaling in PPC, platforms’ role in making scaling easier and whether it varies by platform or industry.
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PPCChat | If I were in charge of Google Ads | 5th May 2026
During this week’s PPCChat session, host Jyll Saskin Gales discussed changes, features and improvements experts like to see in Google Ads this year.
Monthly Roundup | Top PPC News | April 2026
From new platform features to evolving industry trends, this month’s PPC roundup covers everything advertisers need to know. It’s designed to help you get up to speed quickly—without having to sift through countless updates.
PPCChat | Finding the Right Career Path in PPC | 28th April 2026
In this week’s PPCChat discussion, Julie F. Bacchini explored experts’ educational backgrounds, how they began their careers in PPC, and the best advice they would give to someone just starting out in the industry.
PPCChat | Old School vs. New School PPC | 21st April 2026
This week’s PPCChat discussion was a lively one. Host Julie F. Bacchini sought PPCers’ views on an old-school PPC practice and strategy, what a new-school PPC practice or strategy marketers swear by and what experts’ hottest “old school” vs. “new school” PPC take?
