In this week’s PPCChat, host Julie F. Bacchini asked experts to share their views on PPC best practices, the worst and best advice they’ve heard, and the strategies they personally follow.
Posts By: Amita
Understanding Amazon ACoS: Targets, Benchmarks, and Optimization
Amazon ads can definitely help bring shoppers to your product listings and drive sales. But the real question is whether your ad spend is actually working for you. That’s where ACoS comes in — it helps you understand if your PPC budget is being spent wisely or just getting burned.
PPCChat | What Makes Someone Influential in PPC? | 24th March 2026
Here is the screencap of this week’s ppcchat session, which was hosted by Julie F Bacchini.
PPCChat | Client Communication When Platforms Go Sideways | 17th March 2026
Communicating with clients can get tricky when ad platforms run into issues. How do experts spot when something’s gone wrong? How do PPCers keep track of ongoing problems, and what tips do they follow to manage them smoothly? These questions and more were explored by host Julie F. Bacchini in this week’s PPCChat session.
PPCChat | Navigating AI Claims for PPC Pro Replacement | 10th March 2026
PPC professionals have been talking a lot about AI lately, but the news and announcements just keep coming. To stay prepared and safeguard the role of PPC experts, today’s PPCChat host, Julie F. Bacchini, asked the community for their thoughts. She explored whether AI could take over some—or even all—PPC responsibilities in the near future,… Read more »
