In this week’s PPCChat session, host Duane Brown explored how ad copy and ad creative — the dynamic duo — can support B2B advertisers across various ad platforms, including campaigns for lead generation, local ads, and non-profits.
Posts By: Amita
Using Amazon Ads data to launch Google Ads Campaign
To expand the reach of your products or services, platforms such as Amazon and Google Ads are top choices. Are you thinking about reaching more people with your Amazon products? A Google Ads campaign could seriously level up your success.
PPCChat | What Is Working In Ad Accounts Today | 17th June 2025
During this week’s PPCChat session, PPCers shared what they find working in Google ads, Microsoft, Meta and LinkedIn. Here is the screencap of the entire discussion which was hosted by Duane Brown.
PPCChat | Preparing Yourself to Work in the PPC of Tomorrow | 10th June 2025
The PPC industry is evolving rapidly. With AI being integrated into nearly every aspect, the fundamental nature of search and its results is shifting, and data is becoming less and less visible. Amid all these AI-driven changes, how can PPCers be sure there will still be a place for them in this industry five years… Read more »
PPCChat | Seasonality in PPC | 3rd June 2025
While most advertisers experience some degree of seasonality, it’s a topic that often doesn’t receive the attention it deserves. In this week’s PPCChat session, host Julie F Bacchini led a discussion on how seasonality impacts the brands experts manage, how to better understand seasonality in PPC, useful tools for managing it, and more.
