Many advertisers wonder why they should pay for clicks on their own brand name, assuming their organic listing is sufficient. In reality, however, bidding on branded keywords remains one of the most powerful tactics in search advertising.
Posts By: Amita
PPCChat | Google Ads Questions Answered by Ginny Marvin | 16th December 2025
Julie F Bacchini hosted this week’s PPCChat, welcoming Ginny Marvin to the conversation to answer Google Ads questions from PPC experts.
PPCChat | Biggest Changes in PPC in 2025 | 9th December 2025
Greetings readers! Here is a quick recap of this week’s PPCChat session, inspired by Google Ads’ recently released year in year-in-review graphic. Hosted by Julie F Bacchini, this session focused on the biggest changes seen across major PPC platforms in 2025.
PPCChat | Sorting Through AI Hype | 2nd December 2025
AI has become an integral part of every PPC professional’s workflow. It seems like there’s news about AI almost every day, whether in search or within an ad platform. In this week’s PPCChat session, host Julie F. Bacchini discussed the most hyped aspects of AI in PPC, how AI is reshaping the way experts manage… Read more »
Monthly Roundup | Top PPC News | November 2025
Your November 2025 PPC Roundup is here. November saw significant developments across major platforms, including Google Ads and Microsoft Advertising. We’ve compiled a summary of the most important updates to help you maintain a competitive edge in your campaigns.
