Posts By: Amita

During this week’s PPCChat session, host Julie F Bacchini sought experts’ views on the general circumstances that made them feel that PPC like an uphill battle, how they work through that, any resources or tools they wish were out there to help them and more.

The definition of PPC success can vary between marketers and stakeholders. During this week’s PPCChat session, participants discussed questions such as: How do clients or stakeholders currently define ‘success’ in PPC, and what are they focusing on? Have the key metrics for measuring success changed over time? What are some common myths or misconceptions about… Read more »

Host Julie F Bacchini and special guest Jyll Saskin Gales discussed Google Ads retargeting during this week’s PPCChat session, including what experts find most challenging, whether it’s better to set up retargeting with Google Analytics or the Google tag, the top dos and don’ts for effective retargeting, and more.

As global markets crash and trade wars intensify, marketing is feeling the impact. Host Julie F. Bacchini turned to the experts to find out how this economic turmoil is affecting them. Are they preparing to navigate these global challenges? and more