PPCChat | YouTube Advertising | 14th July 2020

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This week’s PPCChat session welcomed guest host @coryhenke who discussed the advantages of testing videos on YouTube, The biggest hurdle to test the budget for YouTube, Best ways to evaluate a YouTube campaign with minimal conversion volume and more.

PPCChat | Positioning & PPC | 7th July 2020

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This week’s PPCChat session was addressed by guest host @aprildunford. It was a learning session for all PPC experts. It drew everyone’s attention to the meaning of the term “Positioning” in the PPC space, Use of storytelling as a tool, and much more.