Welcome to this week’s PPC News recap! New features for Smart Shopping Campaign and Responsive Display Ads, Image Extension beta, New Instagram Shop & Facebook Pay, Using Showcase Shopping Ads, Pinterest’s New eCommerce Features, and more.
Grow online sales with new features for Smart Shopping campaigns – As shoppers move online, Smart Shopping campaigns are helping advertisers adapt by optimizing for your goals. Google has made Smart Shopping campaigns better by offering a new goal and more visual ways to stand out from the competition.
A new look for responsive display ads – As online shopping has become quite popular, Google is improving the look and feel of responsive display ads with new creative layouts, automatically generated video, and more engaging ads to drive online sales.
Introducing new features for responsive search ads – To help you engage consumers more effectively, Google is introducing new features to make responsive search ads even more relevant and easier to manage.
Google opens image extension beta, adds countdowns to responsive search ads – On Wednesday, Google has launched image extension in beta as it is sunsetting gallery ads and moving forward with image extensions. Learn more in this blog post written by Ginny Marvin.
Decoding decisions to grow online sales – Google is adding new ways to showcase and augment your brand and products visually to spark action across Search, Shopping, and Display ads. Optimize and grow your customer acquisition volume and amplify your e-Commerce experience.
Introducing: Instagram Shop and Facebook Pay – Instagram has launched new feature called “Instagram Shop” which helps people to discover and shop the brands and products they love.
How You Can Use Pinterest’s New eCommerce Features Effectively – Pinterest has seen a tremendous increase in traffic due to Coronavirus Pandemic. Brittany Currie helps us to take a deeper look at the new features recently added to the Pinterest platform and examine how retailers can leverage them to market to its ever-growing size.
Showcase It: Why Every E-Commerce Retailer Should Be Using Showcase Shopping Ads – Showcase Shopping ads can better appeal to users who still need to be persuaded that your product is the right one for them. Ryan Moothart explains the same more deeply in this blog post.
8 Year-to-Date Reports & Analyses You Should Be Running – As we’re more than halfway through 2020, there are some reports which can be used to identify high-level trends with (likely) a decent amount of data. In this blog post, Andrea Taylor helps to know the same.
CCPA Confusion for Facebook Advertisers: What You Can Do – In this blog post, Greg Swan helps to know why this month’s CCPA rollout is causing a headache for some Facebook advertisers and some practical advice for what you can do to fix it.