Bidding exploration in Google Ads is the period when Smart Bidding experiments with different bids to gather performance data and learn how to best meet your goals. It usually happens after major changes to your campaigns and can last anywhere from a few days to a few weeks.
Posts By: Kirti
PPCChat | AI Max, AI Overview Ads, AI Anything Else? | 5 Aug, 2025
This week’s discussion centered around the emergence of ads in AI Overviews and the rollout of AI Max campaigns. While a few have seen AI Overview ads—mostly in Copilot—most haven’t, and there’s widespread confusion about how they work, how to track them, and their real value. Advertisers are cautiously testing AI Max, but early feedback… Read more »
Who Really Controls the Web? CMA’s Findings on Google & Meta’s Market Power
On July 11, 2025, the UK Competition and Markets Authority (CMA) published a set of documents evaluating competition in core markets like search engines and housebuilding. These include the Proposed Decision, and supporting annexes on Market Outcomes and Profitability Analysis.
AI Max for Search: What It Is, How It Works, and When to Use It?
Google Ads is taking another big step in AI-powered Search campaigns with AI Max—a feature suite designed to expand keyword reach, improve automation, and maintain transparency. But is it right for you?
How DOJ’s Antitrust Remedies Could Reshape Google Ads & Digital Marketing?
As the U.S. Department of Justice pushes forward with antitrust actions against Google, multiple filings outline sweeping remedies that could reshape the advertising landscape. From auction transparency to ad tech restructuring, here’s what advertisers should know:
