As the U.S. Department of Justice pushes forward with antitrust actions against Google, multiple filings outline sweeping remedies that could reshape the advertising landscape. From auction transparency to ad tech restructuring, here’s what advertisers should know:
Posts By: Kirti
New Ground on Google: How Amazon Sellers Can Capitalize on Temu’s Exit?
Temu, a major player in the U.S. e-commerce landscape, recently ceased its Google Shopping ads due to increased tariffs and regulatory changes. This move has created a significant opportunity for Amazon sellers to capture market share in categories where Temu was previously dominant.
Google Ads for Amazon Products: Setting Up a Tracking Template
Continuing our series on running Google Ads for Amazon products, we’ve covered campaign structure, keywords, ad copies, and bidding strategies. Now, it’s time to dive into a crucial aspect of campaign optimization—setting up tracking templates. Tracking templates are essential for capturing valuable data that helps you measure the effectiveness of your Google Ads campaigns driving… Read more »
Unlocking Search Term Insights in Microsoft Ads
Understanding search terms is crucial for optimizing your Microsoft Ads (formerly Bing Ads) campaigns. The right approach helps you refine targeting, uncover high-performing keywords, and eliminate wasted ad spend. In this guide, we’ll consolidate key insights from multiple strategies to help you maximize search term analysis in 2025.
Google’s Revised Antitrust Judgment: What It Means for Advertisers (2025)
The Revised Proposed Final Judgment (RPFJ) against Google introduces new measures aimed at enhancing competition, particularly in search and advertising markets. Here’s what’s new and why it matters.
