For the past two decades, PPC advertisers have built entire strategies around three fundamental tools: broad match, phrase match, and exact match. We’ve debated their merits, crafted intricate structures, and spent countless hours deciding which match type deserves our budget. AI Max has fundamentally changed this relationship. Not by explicitly removing match types, but by… Read more »
Posts By: Kirti
Why Amazon Ads Match Type Campaign Strategy Is Still Relevant in 2026
As we navigate the evolving landscape of Amazon Advertising in 2026, one question keeps surfacing: Is the match type campaign strategy still relevant? The short answer is yes—but with important nuances.
Amazon Ads Match Types Explained : Master Exact, Phrase, Broad & Auto Targeting
Managing Amazon Ads in 2025 requires a sharp understanding of keyword match types. With ongoing Amazon algorithm updates that now give more impressions to Auto & Broad while tightening Exact/Phrase coverage, advertisers need a structured match-type strategy more than ever.
Google Ads AI Prompts: Templates for Ad Copy, Keywords, and Optimization
Managing Google Ads campaigns can be overwhelming. Between creating compelling ad copy, organizing thousands of keywords, analyzing performance data, and maintaining account hygiene, advertisers often find themselves buried in spreadsheets and repetitive tasks.
Google Ads Experiments in 2025: How to A/B Test Bidding, Creatives & Campaign Changes Effectively
Changing bidding strategy, refreshing ad copy, or tweaking targeting can have a huge impact — positive or negative. Instead of guessing, Google Ads Experiments let you test changes in a controlled way by splitting traffic between your current campaign (the base campaign) and a modified version (the experiment).
