If you sell on Amazon and run any kind of off-platform marketing — Google Ads, Meta, email, other partnerships — the Brand Referral Bonus (BRB) is one of the more underused levers on the table. It’s not new, but most brands either don’t have it configured correctly or don’t understand what it’s actually rewarding.
Posts By: Kirti
PPCChat | Figuring Out the Upcoming Google Ads Changes | 28th July 2025
This week’s PPCChat centered on two major Google Ads announcements: changes to how limited-budget campaigns using Target CPA will behave, and the integration of Local Service Ads (LSA) into Performance Max. Industry experts shared their initial reactions, discussed how these updates could impact campaign performance and advertiser control, outlined the account changes they’re planning, and… Read more »
AI Max Experiments: Test Google AI Before Rolling It Out Across Your Search Campaigns
Say you want to know whether AI Max is worth turning on for a campaign. The “correct” way to find out, earlier, was to clone the campaign, mirror every setting by hand, wait out a ramp-up period, and hope nothing drifted between the two copies while you weren’t looking. By the time you had a… Read more »
AI Overviews Are Costing Publishers~40% of Their Clicks — Findings From A Field Experiment
For years, the search and content industry has argued over how much traffic Google’s AI Overviews (AIOs) are actually siphoning from websites. Google has downplayed it. Publishers have pointed to steep traffic declines. SEO tools have published observational data. But nobody had causal proof — until now.
Karooya vs Perpetua vs Pacvue: Comparing Three Different Approaches to Amazon PPC Optimization
Amazon advertisers today have more optimization software options than ever before. While most platforms promise better performance and less manual work, they often approach campaign management in fundamentally different ways.
