Google introduced Price Extensions to help showcase price details along with product details in your paid ads, improves TrueView discovery ads, shares success stories of advertisers witnessing increase in conversion with cross-device conversion. Other topics discuss why you must still stick with your non-converting PPC campaigns, why PPC campaigns fail, insights on how display of… Read more »
Posts By: Kirti
How Many Keywords Should Be in Your AdWords Ad Group?
The ideal number of keywords that one can use in an account is a subject of debate. Well, then is there any ideal number as such? For better control over your keywords, better CTRs and improved quality score, resulting in lowering down you CPC, PPC experts across have shared a minimum figure they are comfortable… Read more »
Weekly PPC News – Mobile Brand CPCs Skyrocketing, Facebook Custom Audiences Update and more
Some interesting features launched the last week to make viewing bidding insights easier, travel planning and mobile shopping easier fr advertisers. Learn more about RLSA campaigns, PPC secrets by PPC expert Johnathan Dane, rising Mobile brand CPCs, Facebook Custom Audience. All this discussed in this week’s recap of the top PPC news.
7 Common PPC Audit Tasks That You Must Know
PPC audit is the process of analyzing your account, revisiting the general settings that were previously overlooked and syncing new features or settings to improve account performance. But what areas should you look at? With so many improvement prospects, you might get baffled between shortlisting the focus points and deciding what changes to make.
Weekly PPC News – SMX Advanced 2016 Recap, Reduce CPL with Similar Audiences
Recap of the top announcements/ features made so far, SMX advanced 2016 session discussion PPC automation, how call only campaigns increase call rates, why broad match is still relevant to your AdWords campaign and more insightful articles covered in this Week’s PPC News recap.
