Google announced new enhancements in Ad Customizers and optimized the way negative keywords can now be viewed. Amazon launched new features under the Amazon Sponsor Product, the difference advertising mediums your business should explore, recap of the SMX East session on topping with your seasonal SEM campaigns and more.
Posts By: Kirti
Converted Clicks vs. Conversions – What is the Difference?
Last year, Google launched Flexible Conversion Counting and replaced the ‘then’conversions (one-per-click) and conversions (many-per-click) columns with Converted Clicks and Conversions columns. By the face of it, both appear to be the same, however there is a big difference in the data each of these metric captures.
6 Things Business Owners Must Do To Reduce Google Ads Spend
Google Ads is a beneficial marketing medium if businesses know how to put the myriad features to use. Further, a successful campaign calls for reviewing the account and making necessary changes.
Weekly PPC News – New Innovations In Google’s Display Network
Here’s a recap of the all that happened in the PPC landscape last week. Google announced new innovations in GDN, understand how to use negative keyword list effectively, get a sneak peek into the SMX East session titled ‘Winning at mobile PPC’, convincing reasons to get going with mobile PPC ads. All this and more… Read more »
Weekly PPC News – Google Launches Customer Match & Universal App Campaigns
Effectively manage your display campaigns, use custom labels to better your ROI, create remarketing list with Google Analytics Custom Dimensions and more articles on Gmail Ads, newly launched Customer Match and Universal App campaigns by Google AdWords.
