Campaign settings are a great way to determine how your ad will perform. But these settings are by default set by Google Ads which may not work for your business. A PPCer might knowingly or unknowingly overlook them assuming the settings to be effective as it is. That is definitely not the approach to follow…. Read more »
Posts By: Kirti
How To Identify Negative Keywords Through Search Terms Report in AdWords?
Negative keywords is one of the best ways to cut down on AdWords spend. To ensure that the same is sustained, negative keywords need to be expanded and reviewed occasionally. One of the ways to identify negative keywords is through AdWords Search Term Report. Instead of grilling yourself in doing mental keyword research you can… Read more »
Weekly PPC News – Guide To Query-Level Bidding In Google Shopping
TrueView can now be accessed on the core AdWords interface, new reporting columns have been introduced to offer insights, native Gmail ads have been launched to let marketers reach more audience. Apart from all these announcements by Google, here are other articles on building shopping campaigns, optimizing PPC campaigns for phone calls, using ad extensions… Read more »
Taking Google Shopping to The Next Level By Martin Roettgerding
At Marketing Festival, last year, Martin Roettgerding Head SEM at Bloofusion, discussed about Google Shopping Campaigns and how to go about creating an effective bid strategy.
Weekly PPC News – Highlight through structured snippet extensions
Optimize your AdWords account by scheduling your reviews, allocating budget properly and experimenting with a new bidding formula. All this covered in this week’s PPC articles. Also, included are articles on blocking of autocomplete API, Google’s announcement of structured snippet extensions and how to spend less time on reporting.
