Using Trello For PPC Management

Posted by & filed under Google Ads Tips, Microsoft Ads.

As your PPC account grows you might find it a little difficult to keep a track of things. Companies with in-house PPC may struggle with organizing campaigns, creating seasonal campaigns, building keyword lists etc. More so, defining a proper workflow and task management may affect their marketing strategies. Alternately, the agencies handling multiple PPC accounts… Read more »

How An Alphabet Became a Negative Keyword?

Posted by & filed under Negative Keywords.

No, it isn’t about the English language alphabet, but about the company ‘Alphabet‘. Earlier this month Google announced the formation of their parent company which they lovingly named Alphabet. Not much was realized until a few small scale companies also named Alphabet started facing the brunt of this step.

How to Start and Scale a SAAS Startup – IndianStartUpChat

Posted by & filed under Google Ads Tips.

IndianStartupChat is a weekly podcast series on new startups in India and their ecosystem. Moderated by Lakshmi Rebecca, the discussion is spearheaded by Ravi Gururaj, Entrepreneur & NASSCOM Product Council Member and Mukund Mohan, Director at Microsoft Ventures. This podcast , which is the 10th in their series, has the members discussing on starting and scaling up a… Read more »

How Google blocking autocomplete affects negative keyword discovery

Posted by & filed under Negative Keywords.

Starting 10th Aug 2015 Google has restricted unsupported, unauthorized, and unpublished usage of autocomplete API.  What this means is that developers who had incorporated autocomplete feature as a ‘service offering’ independent of Google Search, can no longer do so. This is bad news for developers building interesting apps using these APIs.

Weekly PPC News – Introducing automated extension for shopping ads

Posted by & filed under PPC Roundup.

Learn about the new automated extensions in Shopping Ads, tips on adding negative keywords, an article on Automation eBook’s Ad Testing chapter, custom columns in adwords and cool ad customizers function. From the key essential keyword strategies to why B2B’s should invest PPC campaigns, this week’s PPC domain saw articles educating about some unknown and unexplored… Read more »