The Cost of Ad Blocking – PageFair and Adobe 2015 Report

Posted by & filed under Google Ads Tips.

PageFair in collaboration with Adobe has released their third annual report on Ad Blocking. Ad Blocking blocks the interface between the web browser and ad service provider. The popular ways to do so is through ad blocking extensions such as AdBlock Plus and AdBlock, DNS or VPNs solution etc. This report shares insight on how Ad… Read more »

Weekly PPC News – A Deep Dive into Google Shopping Performance

Posted by & filed under PPC Roundup.

This Week the PPC landscape saw Google announcing new bidding strategies for Shopping Campaigns, simultaneously Bing announced  couple of changes in Bing’s Merchant Center. There are some useful insights shared on how Google’s Shopping Campaigns have been affecting businesses and on the shopping trends that crop from e-commerce sites. All this and other informative posts enlisted… Read more »