This is a follow-up to our earlier breakdown of what the Amazon Associates cuts mean for advertisers. Here we look specifically at why Google Ads is becoming the default paid answer, and what it actually takes to run it well alongside Amazon PPC.
Posts By: Kirti
Amazon Affiliate Commission Cuts (2026): What Changed and What It Means for Advertisers
Your affiliate traffic just got more expensive to replace. Amazon cut affiliate payouts sharply this year — which means your ad spend now has to cover what ground affiliates used to cover for free.
Is Your Brand Set Up to Benefit from Amazon’s Brand Referral Bonus?
If you sell on Amazon and run any kind of off-platform marketing — Google Ads, Meta, email, other partnerships — the Brand Referral Bonus (BRB) is one of the more underused levers on the table. It’s not new, but most brands either don’t have it configured correctly or don’t understand what it’s actually rewarding.
PPCChat | Figuring Out the Upcoming Google Ads Changes | 28th July 2025
This week’s PPCChat centered on two major Google Ads announcements: changes to how limited-budget campaigns using Target CPA will behave, and the integration of Local Service Ads (LSA) into Performance Max. Industry experts shared their initial reactions, discussed how these updates could impact campaign performance and advertiser control, outlined the account changes they’re planning, and… Read more »
AI Max Experiments: Test Google AI Before Rolling It Out Across Your Search Campaigns
Say you want to know whether AI Max is worth turning on for a campaign. The “correct” way to find out, earlier, was to clone the campaign, mirror every setting by hand, wait out a ramp-up period, and hope nothing drifted between the two copies while you weren’t looking. By the time you had a… Read more »
