Performance Max (PMax) campaigns have become the backbone of Google Ads automation. With CPCs up nearly 13% year-over-year, every wasted click now costs more than ever. In a system driven by Google’s AI, negative keywords have become one of the last — and most powerful — levers advertisers can use to cut waste, protect budgets,… Read more »
Posts By: Kirti
Google Ads Bidding Exploration: What It Is, How Long It Lasts, and How to Manage It
Bidding exploration in Google Ads is the period when Smart Bidding experiments with different bids to gather performance data and learn how to best meet your goals. It usually happens after major changes to your campaigns and can last anywhere from a few days to a few weeks.
PPCChat | AI Max, AI Overview Ads, AI Anything Else? | 5 Aug, 2025
This week’s discussion centered around the emergence of ads in AI Overviews and the rollout of AI Max campaigns. While a few have seen AI Overview ads—mostly in Copilot—most haven’t, and there’s widespread confusion about how they work, how to track them, and their real value. Advertisers are cautiously testing AI Max, but early feedback… Read more »
Who Really Controls the Web? CMA’s Findings on Google & Meta’s Market Power
On July 11, 2025, the UK Competition and Markets Authority (CMA) published a set of documents evaluating competition in core markets like search engines and housebuilding. These include the Proposed Decision, and supporting annexes on Market Outcomes and Profitability Analysis.
AI Max for Search: What It Is, How It Works, and When to Use It?
Google Ads is taking another big step in AI-powered Search campaigns with AI Max—a feature suite designed to expand keyword reach, improve automation, and maintain transparency. But is it right for you?
